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    The new precision agriculture solution Bosch Field Monitoring was presented at FIMA

    The application of the Internet of Things (Internet of Things) is getting stronger and stronger in agriculture. It is a segment for which the Bosch group, a global provider of technology and services, estimates a market potential of one billion euros worldwide. According to these forecasts, Bosch has presented in Spain, in the latest edition of the International Fair of Agricultural Machinery of Zaragoza (FIMA), its solution of precision agriculture Bosch Field Monitoring, already installed in crops such as the vineyard, citrus, the red fruits, the tomato and the olive grove. Through this tool, a greater monitoring and control of crops is sought to optimize resources, a growing need, especially in the current context of extreme situations caused by drought and frost, as a result of climate change.

    Alberto López: “FIMA has evolved and covers a real need for farmers”

    Talking about the recent history of FIMA is talking about a constant, growing success, a task that, little by little, has achieved something very difficult: continue to beat brands with a very mature fair and a very competitive European market. Alberto López, commercial and marketing director of Feria Zaragoza, is part of that history.

    The 40th edition of FIMA will feature King Felipe VI at its inauguration

    King Felipe VI will inaugurate, on February 20th, the 40th edition of the International Fair of Agricultural Machinery, FIMA 2018. The show, which is held until Saturday 24th, has the presence of more than 1,550 exhibiting firms and occupies the eleven pavilions of Feria de Zaragoza. It will be the second time that the monarch visits FIMA, since he already did it in 2014, when he was still Prince of Asturias. Then he received the FIMA gold badge from the president of Feria de Zaragoza, Manuel Teruel.

    The VI National Forum of Rural Development, one of the highlights of the Technical Conference of FIMA 2018

    The professionalization of the agricultural sector will be the axis of the FIMA 2018 Technical Conference. Within the framework of these, one of the most important events of the program of this edition will be held, the IV National Forum of Rural Development, which will be held on the days 20th and 21st February. With these Technical Seminars, FIMA maintains its ongoing commitment to improving agricultural activity, working to improve knowledge and provide added value to the sector.

    John Deere closes its fiscal year 2017 maintaining its leadership in the national market of agricultural tractors

    The John Deere brand has closed its fiscal year 2017 with very good economic figures, maintaining the undisputed leadership that, for years, it has been exhibiting in the national market of agricultural tractors, according to Enrique Guillén, general director of John Deere Ibérica. In the presentation of his 2017 balance sheet, held in January in Madrid, Guillén highlighted a 6% increase in the turnover of the commercial unit of John Deere Ibérica.

    Case IH assumes the challenge of leading the future technological development of digital agriculture

    Within the framework of the seminar on digital agriculture organized by EURACTIV, the leading international independent media network specializing in European policies, Case IH is committed to leading the future technological development of digital agriculture. The brand was represented at this event by its vice president for the EMEA region, Thierry Panadero, who referred to digital agriculture as "the natural evolution of the era of precision agriculture".

    KUHN Ibérica reinforces its commercial strategy incorporating the departments of Communication and Precision Agriculture

    KUHN Ibérica has incorporated the Communication and Precision Agriculture departments into its organizational structure to reinforce its commercial strategy in Spain. Thus, the journalist Sofía Lázaro joins the company's team as Communication Manager and the engineer Abel Pozo takes the leap from the Commercial Delegate from the central area of ​​Spain to the Precision Agriculture Manager, to provide support in relation to the new technologies, both to distributors and to the final customer.

    The IV National Forum of Rural Development will put the accent on the professionalization of the agri-food sector

    The next edition of the International Fair of Agricultural Machinery of Zaragoza (FIMA), which will be held on 19th, 20th and 21th February, will host the IV National Forum of Rural Development, organized by the Official College of Agricultural Engineers of Aragon, Navarra and the Basque Country and the National Rural Network, and co-financed through the EAFRD (European Agricultural Fund for Rural Development). The professionalization of the agrifood sector will be the main event in an event whose content is structured in three strategic areas: irrigation, precision agriculture and fertilization and plant protection.

    Kubota presents its new self-guided solution, IsoMatch Autodrive-E

    Kubota has presented IsoMatch AutoDrive-E, a new self-guided system for the aftermarket, which will provide comfort and efficiency to the current offer of precision agriculture IsoMatch.

    Pro Event Calendar

    International Machinery Exhibition (SIMA). Paris Nord Villepinte. France

    From 24th to 29th February, it is held in Paris Nord Villepinte, SIMA 2019. The prestige and recognition of this International Exhibition of Machinery are endorsed by its great power of convocation. Thus, in the 2017 edition, 1,770 companies from 42 countries participated, accounting for a total of 232,000 visitors from 135 countries.