Case IH assumes the challenge of leading the future technological development of digital agriculture

CASE Ih – New Holland

Within the framework of the seminar on digital agriculture organized by EURACTIV, the leading international independent media network specializing in European policies, Case IH is committed to leading the future technological development of digital agriculture. The brand was represented at this event by its vice president for the EMEA region, Thierry Panadero, who referred to digital agriculture as “the natural evolution of the era of precision agriculture”.

Case IH has publicly taken on the challenge of contributing to the development of digital agriculture, collaborating with other companies in the sector

“Precision agriculture has allowed farmers to collect data more easily. Now digital agriculture makes it possible to develop the application of these data and increase the efficiency and specialization of the entire sector of agriculture and food production”, said Panadero.

Thierry Panadero.

“As a leading company in agricultural equipment, Panadero added, we try to anticipate technological changes. Case IH already offers technologies that play an important role in this exciting new era, and continues to develop new ones. These digital technologies help farmers to work in a more sustainable way through systems such as AccuTurn, which automates headland turns and minimizes ground traffic surfaces. They increase efficiency thanks to a more precise use of the data collected by our AFS terminals, helping to plan the applications and record the returns. They can even help make agriculture more responsible by using our RTK + correction signal, with an accuracy between passes of 2.5 cm, to eliminate overlaps and excessive application of fertilizers, seeds and other inputs. In addition, they guarantee the security of the data when registering automatically. In this way, farmers have accurate information about costs and production at their fingertips and the final consumer can rely more on the product they are buying”.

Continental Int Noticia

The objective of this seminar was to provide a clear definition of “agriculture 4.0” -the description of the digital era is already underway, following the steps of the mechanization, green revolution and precision agriculture- and to discuss about the challenges and opportunities of these technologies.

Discussions focused on potential solutions to overcome the obstacles that arise when adopting these technologies, and how manufacturers of agricultural machinery such as Case IH can contribute to the digitalization of agriculture in Europe

The meeting was attended by key figures interested in the development of digital agriculture. Among them were Louis Mahy, head of the research program of the research and innovation unit of the European Commission DG AGRI; Max Schulman, farmer and president of the working group on cereals of COPA-COGECA; Ivo Hostens, technical director of the European agricultural machinery industry (CEMA) and Mute Schimpf, of the area of ​​food, agriculture and biodiversity of Friends of the Earth Europe.

“Working together as an industry we can help farmers overcome the obstacles of digitizing their businesses, be part of the EU’s attempt to support agricultural innovation, bring analogue machinery into the digital era and ensure that they get the most out of it. the skills of the participants in the agricultural process. Digital agriculture is not only about the machinery used in agriculture, but also about the people who participate in the process”, said Panadero.

Source: Case IH


➡️Agritechnica: the new Maxxum Multicontroller, from CASE IH, machine of the year 2018 in the medium power category