dieta mediterrĂ¡nea

Zespri® unveils vitality indexes for Spanish consumers

Zespri®, the world leader in kiwifruit marketing in New Zealand, has unveiled Spanish consumer vitality indices by different age segments, following the presentation of the results of the “I Study on Vitality in Spain”. The purpose of this initiative has been to deepen the meaning of the concept of “vitality” and the mechanisms that support it, as well as to measure for the first time the index of vitality of the Spaniards and its relation with personal and social attitudes, as well as their habits of health and food.

aceite de oliva

Healthy Binomio: Fruits and Vegetables and Extra Virgin Olive Oil

Finca la Torre, greengrocers Gold Gourmet and 5 a day Association have developed a pioneering initiative to encourage the consumption of two staples of the Mediterranean diet, the Extra Virgin Olive Oil (EVOO) and Fruit and Vegetables. Thus, by the ‘Water them with Health’ campaign it aims to raise consumer awareness of the importance of introducing in daily meals combined intake of both foods, to multiply its healthy properties.