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    Case IH organizes a training event for dealers on the advances in tractors and much more

    Case IH organizes a ten-week program with which it will gather more than 1,000 dealerships from Europe, the Middle East and Africa to receive training in new products and updates, with more than 60 tractors and machines available, with more than 10,000 HP total. A site with more than 1,000 ha to test the machinery in real conditions.

    The new precision agriculture solution Bosch Field Monitoring was presented at FIMA

    The application of the Internet of Things (Internet of Things) is getting stronger and stronger in agriculture. It is a segment for which the Bosch group, a global provider of technology and services, estimates a market potential of one billion euros worldwide. According to these forecasts, Bosch has presented in Spain, in the latest edition of the International Fair of Agricultural Machinery of Zaragoza (FIMA), its solution of precision agriculture Bosch Field Monitoring, already installed in crops such as the vineyard, citrus, the red fruits, the tomato and the olive grove. Through this tool, a greater monitoring and control of crops is sought to optimize resources, a growing need, especially in the current context of extreme situations caused by drought and frost, as a result of climate change.
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    FIMA reaffirms its international leadership, exceeding 240,000 visitors

    FIMA 2018 has been confirmed as a benchmark in agriculture 4.0 and international fairs of machinery for the agricultural sector, after a day of closure that shows the quantitative and qualitative leap experienced by this event. As the president of Feria de Zaragoza, Manuel Teruel, explained at the inauguration, FIMA has given way to a show that is at the forefront of the international market in terms of advances and development of agricultural machinery.

    The T7.225 AC. of New Holland, best tractor in Spain in FIMA 2018

    For the second consecutive edition, the International Fair of Agricultural Machinery has received the "Tractor of Spain" award, one of the most awaited awards by professionals in the sector. A recognition of national prestige that, in the same way as FIMA, aims to encourage the development of Spanish agriculture. On this occasion, the concrete model that has been raised with this recognition is the New Holland T7.225 AC. The professional jury has valued "its great versatility, its efficiency, the renewal of its engine and its harmonious design".

    Alberto López: “FIMA has evolved and covers a real need for farmers”

    Talking about the recent history of FIMA is talking about a constant, growing success, a task that, little by little, has achieved something very difficult: continue to beat brands with a very mature fair and a very competitive European market. Alberto López, commercial and marketing director of Feria Zaragoza, is part of that history.

    The VI National Forum of Rural Development, one of the highlights of the Technical Conference of FIMA 2018

    The professionalization of the agricultural sector will be the axis of the FIMA 2018 Technical Conference. Within the framework of these, one of the most important events of the program of this edition will be held, the IV National Forum of Rural Development, which will be held on the days 20th and 21st February. With these Technical Seminars, FIMA maintains its ongoing commitment to improving agricultural activity, working to improve knowledge and provide added value to the sector.

    John Deere closes its fiscal year 2017 maintaining its leadership in the national market of agricultural tractors

    The John Deere brand has closed its fiscal year 2017 with very good economic figures, maintaining the undisputed leadership that, for years, it has been exhibiting in the national market of agricultural tractors, according to Enrique Guillén, general director of John Deere Ibérica. In the presentation of his 2017 balance sheet, held in January in Madrid, Guillén highlighted a 6% increase in the turnover of the commercial unit of John Deere Ibérica.

    Case IH assumes the challenge of leading the future technological development of digital agriculture

    Within the framework of the seminar on digital agriculture organized by EURACTIV, the leading international independent media network specializing in European policies, Case IH is committed to leading the future technological development of digital agriculture. The brand was represented at this event by its vice president for the EMEA region, Thierry Panadero, who referred to digital agriculture as "the natural evolution of the era of precision agriculture".

    KUHN Ibérica reinforces its commercial strategy incorporating the departments of Communication and Precision Agriculture

    KUHN Ibérica has incorporated the Communication and Precision Agriculture departments into its organizational structure to reinforce its commercial strategy in Spain. Thus, the journalist Sofía Lázaro joins the company's team as Communication Manager and the engineer Abel Pozo takes the leap from the Commercial Delegate from the central area of ​​Spain to the Precision Agriculture Manager, to provide support in relation to the new technologies, both to distributors and to the final customer.

    Agritechnica 2017 faces Agriculture 4.0 from a global perspective

    It is not only about reducing emissions, the path of digitalization towards agriculture 4.0 (two steps beyond the "precision farming" and that the "Smart farming") goes towards a more global approach, which seeks the reduction of the footprint of carbon.