• ECA Fruits Ed.24

    • Massey Ferguson presents its brand strategy and the main novelties that will be launched at FIMA

    Massey Ferguson has announced its brand strategy for the next five years, its current range of harvesting and forage equipment, and the novelties it plans to launch at FIMA, during several days aimed at customers, dealers and specialized press has held in the facilities of one of its official dealers, Aguilar y Varo S.L., in the Sevillian town of Écija. The head of the Collection Area of Massey Ferguson, Miguel Angel Menéndez, and the product engineer, Daniel Díaz, have been responsible for presenting the latest additions to the full line of this brand.

    Kubota brings Agritechnica its new system of integrated services for the farmer

    The stand of Kubota in the last edition of the international fair of agricultural machinery, Agritechnica, has been full of novelties, among them stands out his new system Kubota Farm Solution, that facilitates to the farmers a complete integration of services and products to increase the productivity in the countryside. The firm also announced the new solutions for tractors and implements that allow greater precision, efficiency and comfort, the new self-guidance system for Kubota tractors and the new M7002 model.

    Agritechnica 2017: BKT inaugurates its multi-subject campaign “A long way together”

    The tire brand BKT has inaugurated in Agritechnica 2017 its new multi-subject campaign "A long way together" ("a long way together"), which gathers the witness of the previous campaign and transmits effectively the essence of the BKT brand in the different sectors of tire employment.

    Massey Ferguson deploys its latest collection at Agritechnica 2017

    The agricultural machinery firm Massey Ferguson has taken advantage of its presence in Agritechnica 2017 to make known some of its new products. Thus, while its new portfolio is consolidating, each and every one of the machines that have been presented at the Massey Ferguson stand at Agritechnica are completely new, from tractors to harvesters, packers, forage and telescopic machinery.

    Gema Flores, new Sales Support & Marketing Specialist Massey Ferguson

    Gema Flores, has joined as a new support of the Sales & Marketing department of Massey Ferguson, with the challenge of, on the one hand, giving support to the commercial team and on the other, contributing to the development of the brand's image, and to the objective of meet the needs of its dealers and customers in terms of advertising, events, print and digital media, as well as public relations and media sector.

    Agritechnica: Massey Ferguson offers more added value to its customers with its ‘Diamond’ promotions

    During the Agritechnica fair in Germany, which takes place from November 12th to 18th, Massey Ferguson, a global brand of AGCO (NYSE: AGCO), will present a series of Diamond promotions, which provide even more added value to the professional client.

    Agritechnica 2017 faces Agriculture 4.0 from a global perspective

    It is not only about reducing emissions, the path of digitalization towards agriculture 4.0 (two steps beyond the "precision farming" and that the "Smart farming") goes towards a more global approach, which seeks the reduction of the footprint of carbon.

    Valtra brings to Agritechncia its SmartGlass windshield, with transparent display for agricultural tractors

    In its continuous effort to improve user experience and safety, Valtra, the multinational brand of AGCO, has developed the revolutionary SmartGlass windshield, with a transparent display for agricultural tractors. An innovation that will be announced at Agritechnica 2017.

    The ARGO group inaugurates its new facilities in Villamarciel (Valladolid)

    On Friday 29th September AgriArgo Ibérica celebrated, together with its entire distribution network, the official opening of its new headquarters, which is located in the town of Villamarciel in Valladolid. Up to that point, all of its dealers, an important representative of the Italian parent company, including representatives of the family that owns the group, as well as several local authorities, moved. The Group's commitment to future and growth is reflected in its new headquarters in Spain, which is accompanied by a complete investment plan and actions aimed at achieving ambitious growth targets in the short and medium term, especially in the high-end segment power.

    Tejerina highlights the commitment of the Fira Agraria de Sant Miquel for precision farming

    The Minister of Agriculture and Fisheries, Food and Environment, Isabel García Tejerina, inaugurated the 63rd edition of the Feria Agraria de Sant Miquel and the 32nd edition of Eurofruit, highlighting the fair's commitment to precision agriculture, whose clearest example is the use of drones. She also congratulated the organization for the record number of exhibitors, occupied area and foreign countries participating in this last edition. In the words of Garcí­a Tejerina, "we are in an interconnected and interdependent Europe" and pointed out that "thanks to joint agrarian policies, the European Union has become the world's leading exporter of agri-food products and that Spain's agri-food industry is the fourth European power and the world's eighth".