Miguel Suarez Cervieri (1962) is an agronomist with a degree in marketing from various universities in Uruguay. Country manager of the division of Crop Protection of Spanish BASF and president of the Business Association for the Protection of Plants (AEPLA), is convinced of the need for innovation in agriculture to ensure its future and continue producing healthy, healthy foods at affordable prices. But this aspect is so important to him as the political authorities enact laws that favor environmentally sustainable production and competitive markets.