Authorities of the European Parliament, the MAGRAMA and regions and representatives of farmers, the food industry and distribution have placed the focus of the debate on agricultural policy and innovation in the consumer, during the course of the last conference "Agrícola Café" of year, sponsored by BBVA, ENESA and Massey Ferguson. The other attractions of the meeting has resulted in the analysis of the CAP from the perspective of consumption, shows different cases of success in the agrifood value chain and call for all actors have forged a consensus to develop the code good business practices. The day was moderated by the journalist César Marcos Cabañas.