• Provacuno 2024
    Anecoop Kaki 2024

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    E-commerce drives the growth of Mexican avocado in China

    China is a market with a lot of potential for avocados from Mexico despite the great distance (shipments take 20 to 30 days to arrive by ship).

    Spain, France and Portugal promote the European pig sector

    They have met at the headquarters of the French interprofessional in Paris to advance in the development of a promotion, information and communication campaign.

    The Iberian Ham, the “delicatessen” that conquers France

    France has established itself as the main importer of cured Spanish hams and shoulders. According to ICEX data, in 2018 exports to France increased by 14.5%, to over 100 million euros.

    Lamb in “prime time”

    This second year European program to promote the meat of lamb and mutton in Spain will also feature a major television campaign in peak time audience through a new spot to be aired from Monday to Sunday, and in which new uses will be the protagonists to reach directly to consumers.

    The promotion of lamb in Alimentaria 2016

    INTEROVIC participate very actively in the next edition of the fair. It will do so with its own stand and through actions that will release the operation of the “Extension of Norma”, which makes possible the financing of the sector in the promotion campaign of lamb, which this year begins its second year. It will also be presented within the framework of the International Fair all actions planned this 2016, with the focus on training the canal, new TV spot and performances at the point of sale.

    European Strawberry is promoted in France

    The European campaign "Europe Strawberries: Vive la Roja" has given its go-ahead in France with an official presentation to the main means of specialized and general communication. The popular chef Chloé Saada promotes the campaign "Vive la Roja" in the Gallic country

    Lamb looks very fine

    A comprehensive market study in Spain ensures that Spanish consumers improve their perception of lamb. The desire to consume mutton increased, improving perception of the value / price and earn positions the idea that it is a natural product. In fact, after the WHO announcement on meat and cancer relationship, only there was a decrease in consumption of 2% following the same (similar to rabbit and turkey) weeks, compared with 10% on average in the rest of meats.
    Francisco Martínez Arroyo, consejero de Agricultura de Castilla La Mancha. Foto: Consejería de Agricultura.

    Francisco Mtz. Arroyo: “We focuse on promotion quality figures designations of origin and organic farming”

    Castilla-La Mancha for the highest priority is the food industry, since it is the largest exporter of the Spanish region with a large expanse of vineyards. We interview Francisco Martínez Arroyo, Minister of Agriculture, Environment and Rural Development of Castilla-La Mancha