Representatives of the White Coat Pig Interprofessional (INTERPORC), INAPORC France and Aligrupo & Agrupalto Portugal have met at the headquarters of the French interprofessional in Paris to advance the development of a promotion, information and communication campaign for the years 2020, 2021 and 2022.
The campaign, aimed at young people between 18 and 35, and under the slogan “Let´s talk about Pork”, aims to raise awareness among European consumers about the reality of the European model of pig production and its sustainability throughout The entire value chain, as well as the efforts made by producers to provide quality, safe and healthy products.
Awarded by the European Commission within the framework of the EU Promotion Plans “Enjoy! it’s from Europe “, the campaign will begin the first quarter of next year and includes various communication and public relations activities, advertising on television networks and social networks, events, showcooking and workshops.
The European program “Enjoy! it’s from Europe ”, aims to promote European products. In this case, it aims to raise awareness of the benefits of pork and its products and to value the production standards of the European Union, the most demanding in the world in matters such as food safety, traceability, respect for the environment and animal welfare.