Domingo Martín Ortega, has been elected new president of the Association of Canarian Plantain Producers Organizations (ASPROCAN), according to the agreement adopted by the Ordinary General Assembly of the organization, held on April 6th in Santa Cruz de Tenerife. After his election, Martín Ortega has emphasized the importance of preserving the unity of the sector, something that he considers fundamental at a time when the Canary Islands' Banana must face great challenges, both in Spain and in Europe, on the ground Banana marketing and competition with bananas from third countries.