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Opinion article in which Rafael Pico, director of the Spanish Association of the Industry and Exports of Olive Oil (Asoliva) assesses the situation of Spanish exports of olive oil for e-Comercio Agrario (ECA).
April has meant an important gap in the trend of strong growth that in the previous six months have been experiencing the market outflow of olive oil. Thus olive oil sales in this month have fallen by 30%, as confirmed by the packers and exporters of olive oil from Spain, (ANIERAC and ASOLIVA), with data made public by the Food Information and Control Agency (AICA).
The Interprofessional “Aceites de Oliva de España” has taken advantage of the celebration of Expoliva 2017 to get the message of its advertising campaign “Peeerdona ?:” In bars and restaurants, only the olive oils correctly packaged and labeled guarantee your quality, authenticity and all the properties intact to give you the best”. The objective of this information action is to raise awareness about the importance of requiring the establishment of olive oil to be served properly packaged and labelled.
