The early sowing technique, which Pioneer introduced 20 years ago in Spain in the cultivation of corn, together with the use of the Pioneer P64LC108 hybrid variety, has led to the first sunflower crop of this campaign to have taken place yesterday, 22th June, in the Sevillian town of La Campaña, Seville. A collection that is anticipated at least one month on the usual dates in Andalusia, one of the first areas of Europe to harvest.