The United States is one of the extra-community markets that offers greater opportunities to Spanish agri-food exports. Issues such as the impetus in recent years to import Spanish agri-food products in this country, or the importance of developing a brand image and adding value (among the many challenges that our companies face to compete in this demanding market), are addressed in this interview that ECA performs Jeffrey Shaw, Head of the Food Department of the Economic and Commercial Office, attached to the Spanish Embassy in New York.