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Opinion article on singularization as a differentiation strategy, written for ECA by Juan Vilar, strategic consultant and international expert in Olive Economics.
There was a time when the production of olive oil was limited to a few Mediterranean countries. And while the world regions continue to be with a greater production, over the years new producers have been incorporated as the olive juice has been known throughout the world.
Virgin Olive Oil and Extra Virgin Olive Oil are the only agri-food products that legally require an organoleptic assessment Thus, the distinction between the commercial
At the gates of the XVIII Montoro Olive Fair, held from 11 to 14 May, there is no better example how culture gets behind the economic growth of an area, such as Córdoba (Spain). But the olive grove has ceased to be an emblem of the Mediterranean to spread widely around the world: 11 million hectares. Cropping systems located under irrigation hedgerow profitability extract fruit which then will be the most acclaimed by consumers oil.
The gourmet oil Cladivm becomes supplier of the German airline Lufthansa for the next two years. The quality oil will start shipping in the flights of the largest company in Europe in early February with 250ml bottles. The Cordoba company also has opened in recent months new markets in Asia with orders in Taiwan and China. A short-term internationalization efforts are focused on the US and Brazil and has already consolidated in Japan, Austria and Germany, among other markets.
