• Provacuno 2024
    Anecoop Kaki 2024

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    kaki

    Kaki Persimon, a campaign marked by the increase in consumption and price recovery

    The Kaki campaign - registered in the "Persimon®" brand registered by the Regulatory Council of the Protected Denomination of Origin Kaki Ribera del Xúquer - is taking place with a significant increase in consumption, as a result of the promotion, which has facilitated the sale of the great offer of product from the end of October and beginning of November, making possible the recovery of prices and with this results acceptable for the producer.

    Kiwi Atlántico launches its new commercial, with characters animated by Luis Davila

    Kiwi Atlántico, has just released the new advertising spot for its "You deserve the most natural" campaign, in which the famous Galician viñetista Luis Davila collaborates, who has lent his art and characters to the service of animated advertising. The new announcement can already be seen on the TVG.

    The European apple crop is expected to fall by 21% due to adverse weather

    European apple crop estimates point to a significant decline of 21% over the previous season and 23% less than the average of the last three years, as reported in the International congress Prognosfruit, which has been held in Lleida from 9th to 11th August. Frost and hail that have severely damaged Poland, the largest European apple producer, whose harvest would fall by 29%, is the main cause of this decline. For the pear, a crop reduction of 1% is estimated, which affects mainly the Conference variety, mainly in Belgium and Holland, also due to adverse weather.

    Unique offering under the same brand, challenge of stone fruit export to China

    I Tertulia Agro Business Marketing DO WE SPEAK?: marketing stone fruit in China, which was held on September 29th in Lleida, has thrown its main conclusions address the challenge of this demanding and vast market under a brand of quality differentiated focus the supply of Spanish stone fruit exports to this country. The sector has welcomed the announcement of MAGRAMA director general Valentin Almansa, that Russia "that Russia "will not hinder the logistic transport by train".

    Pro Event Calendar

    Almond harvesting day in hedge and fruit experiences. The Farm of Escarp (Lleida)

    Next Thursday, September 14th, will celebrate the Day of harvesting almond in Seto and experiences in fruit, in the Farm d'Escarp, Lleida. This event will be structured in a block of papers, to be developed at the "Lo Ball" Civic Center, by professionals from the Center for Edaphology and Applied Biology of the Segura (CEBAS), the Center for Research and Technology Agro-food of Aragon (CITA), Futura Almond and Agromillora, organizing entities. At the end, a practical demonstration of almond picking will take place on the Mas d'En Felix estate.