Agriculture in the XXI century society is as necessary as unknown. It is the conclusion of the last general assembly and the press conference of the Business Association for Plant Protection (AEPLA). They are the consumer aware of the important role that agriculture plays in the production of fresh foods every day arrive at your table? This and other questions have led to AEPLA to launch the "I Perception Survey and Image Agriculture" conducted by the consulting Commends and now the results are made public.