Agatha Ruiz de la Prada and Watermelon Fahion have been involved in the establishment of the first, located at number 27 Calle Serrano, in the “summer event”, in which fruit and fashion are joined by means of Watermelon Fashion’, whose labeling has been renovated by the famous designer.
“Committed to our land” is the slogan raised by the Valencian Farmers Association (AVA-ASAJA) and the principle underlying its most ambitious project, the Experimental Farm ‘Sinyent’ in which, through an agreement with the Business Association for Plant Protection (AEPLA), it has been experiencing since its inception in 2011, to produce more and better foods.
Red Fruit Congress, held for the second year in Huelva, began its opening day on June 22th, with emphasis on nutritional values and many healthy properties of these products. Some differential values which, together with the commitment of the sector with quality aspects, diversification of production and environmental sustainability, as key to their future, must know how to move the consumer, who still does not know much about these Delicious Natural Medicines.
The Second International Forum on Olive Oil and Table Olive held on June 14 at the headquarters of the Cajasol Foundation in Seville, threw a very clear message: to remain world leaders in production and marketing, the national oil sector Olive and Table Olives should continue investing in innovation that also is key to know reach new markets and most importantly, differentiate to compete on quality and added value rather than price.
