The inauguration of the Fruit Logística 2017 fair in Berlin has provided an intense commercial activity for the horticultural exporters of the Region of Murcia, represented in the stand of the Murcia Association of Producers-Exporters of Fruits and Vegetables (PROEXPORT). Thus, as PROEXPORT director Fernando P. Gómez Molina explains, "we have hosted multiple meetings with the objective of reaching all our customers the interest of the Region of Murcia to meet our commitments to meet the demand we are receiving, as a result of the cold wave that has affected horticultural crops throughout Europe and Murcia is one of the few areas that has been saved, attracting the interest of supermarket chains and intermediaries in the agricultural business".