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Melon and watermelon: heat changes the trend in the sector and prices rise
After a difficult start of the campaign for melon and watermelon due to the absence of high temperatures, the heat during June and July, both in Spain and in the export markets, allowed the rebound of the quotations.
LA UNIÓ accuses the big distribution of sinking the price of watermelon
LA UNIÓ of Llauradors i Ramaders has denounced that the great distribution is dragging down in this campaign the prices of the watermelon, with offers reclamation of the product in its commercial centers. A situation, it warns, that will end up being extended to supermarkets, so as not to lose competitiveness.
The sinking of the quotations compromises the future of Valencian watermelon
The Valencian Association of Farmers (AVA-ASAJA) denounces the collapse of the watermelon in its quotations, as a result of the bearish pressure that in recent years has been exercising the great distribution. Low prices that, according to this organization, seriously compromise the future of this crop in the autonomous community of Valencia, as evidenced by the fact that in a period of seven years their area of cultivation has been reduced by almost 30% .