Fademur has presented Ruraltivity, a tool to promote comprehensive, free and personalized, entrepreneurship projects in rural areas. With it, the organization fights against two evils that plague the rural environment: depopulation and aging. Women entrepreneurs from different towns in Spain have come to the event to explain first hand how "self-employment not only implies a future for entrepreneurs, it also means the survival of the peoples in which we live". The event concluded with the screening of a video that includes the difficulties to undertake in rural areas through the example of entrepreneurs from all over Spain.