• Provacuno 2024
    Anecoop Kaki 2024

    • Posts

    Interfresa repeats its solidarity initiative “Campanadas con fresas”, in favor of the Association for the Fight against Cancer

    The Interprofessional Association of the Strawberry Andalusian (Interfresa) repeats this year its solidarity initiative 'Campanadas con fresas', in favor of the Spanish Association for the Fight against Cancer (AECC), with which it is expected to achieve a greater economic contribution for this organization . In three days, 12,000 cartridges will be distributed in twelve towns in Huelva province, to celebrate with this fruit the entry of the new year. In the words of the manager of Interfresa, Pedro Marín, this initiative had already last year national echo to the point that from cities such as Madrid, Barcelona or Bilbao have received requests to do it this year. But despite the high demand, from the Interprofessional can not commit to have the quantities of strawberries needed.
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    Cinven will have a majority stake in Planasa to capitalize on the boom of red fruits as a healthy food

    International venture capital firm Cinven has announced that it will acquire a majority stake in Planasa ("The Group"), a benchmark company worldwide in the agri-food sector specializing in plant innovation, nurseries and fruit production. Through this investment in a leading global provider of red fruits, it seeks to capitalize on the boom in the segment of healthy eating and wellness.

    Freshuelva opens in Fruit Attraction new routes of commercialization and promotion for berries

    Freshuelva has made a very positive balance of its passage through the last edition of Fruit Attraction in which, in addition to the participation, has increased the influx of public and demand for the red fruits of the province of Huelva. In addition, its active presence during the three days that has lasted this fair, has given the opportunity to open new routes of marketing and promotion for berries.

    Cuna de Platero receives in Fruit Attraction the Prize of Internet to the Best Blog, granted by FruitToday

    Cuna de Platero has consolidated in the last edition of Fruit Attración its commitment to the dissemination of healthy habits and the consumption of red fruits, a trajectory that has been recognized with the Star Prize of Internet that has given him in this fair the specialized magazine FruitToday . Thus, this company has renewed within the framework of Fruit Attración its agreement to join the Food and Health Program of the Spanish Heart Foundation and has become a professional partner of the Association "5 a day" in Spain.

    Strawberries of Europe is promoted with a second edition of its ‘Fresatario’

    The Strawberries of Europe promotion campaign launched this summer the second edition of its 'Fresetario', a digital publication that brings together a selection of 20 recipes, with the strawberry as the main ingredient, which have been elaborated by renowned gastronomic bloggers from Spain.

    Pedro Marin: “There are not enough berries in the market to supply all customers”

    Spain is the main Community producer of strawberry and berries. The province of Huelva concentrates the bulk of this production, from where it supplies a good part of the community markets. Pedro Marín Andrés is the Manager of the Andalusian Strawberry Interprofessional Association (Interfresa), which, in addition to overseeing the interests of the sector, is carrying out the Strawberry of Europe promotion campaign. 'Live the Red'. On the evolution of the sector and the results of this, he has spoken with e-Comercio Agrario.

    Freshuelva “harvest” an excellent reception in its promotional campaign of the internal consumption of berries

    The National Association of Strawberry Producers and Exporters of Huelva, Freshuelva, an association integrated in FEPEX, is carrying out a campaign to boost the national consumption of blueberries, raspberries and blackberries of the province, in large areas of Madrid and Barcelona, which is having a great acceptance between the users and consumers.
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    Strawberry production increased despite lower acreage

    The production of the recently concluded 2015-2016 Huelva strawberry season has increased to 294,650 tons of a 2% compared to last season, although the hectares planted decreased by 8.7%. As for turnover, it has posted the 395.150.o00 euros, representing an increase of 8% over billings in the previous season. As a commercial point, noting that the quality of the Huelva strawberry has allowed it to stay in the market in May, despite competition from other European productions.

    Pro Event Calendar

    III International Congress of Red Fruits. Huelva

    The Conference Center of Casa Colón de Huelva will host from June 21 to 22 the Third International Congress of Red Fruits, organized by Freshuelva, as an association that brings together the largest percentage of producers and exporters of red fruits and companies with more dimension and Activity within this sector and in charge of preparing the content proposal of the same. An event that will meet the representatives of the red fruit sector, the companies that make up the production and commercialization of these crops, as well as those that provide services or distribute products of application and direct use in this activity.

    2nd Fair of Technology and Innovation Hortifrut

    The next 10th and August 11th, will be hold in Chile, Hortifrut, fair of reference in the sector Berries. Its goal, set himself up as a forum for discussion and exchange of experiences of all stakeholders in the world of Berries.