• Provacuno 2024
    Anecoop Kaki 2024

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    Agua de Benassal increases its sales by 10% thanks to its packaging, redesigned by Smurfit Kappa

    Smurfit Kappa's innovative ShelfSmart service has been successfully applied to the redesign of Agua de Benassal products, which has resulted in an increase in sales of up to 10%. The Spanish company of high-end bottled water has managed to improve the presence of its products at the point of sale, applying this advanced tool that allows developing the most appropriate packaging solution for each of them.
    Ley de la Cadena Alimentaria

    Consumption and new trends in the distribution of fruits and vegetables

    The distribution sector in Spain is very different from what happens in the rest of the European Union where large chains control over 90% of agri-food. Aldi, Socomo (subsidiary purchases of fruit and vegetables Carrefour), Lidl, Auchan-Alcampo, Edeka in Germany and Tesco in the United Kingdom are some of the owners of the distribution of the fresh in Europe, as is Mercadona in Spain, although not in the same proportion because the distribution is much more balanced than in the rest of European markets.