The Valencian Association of Farmers (AVA-ASAJA) denounces the collapse of the watermelon in its quotations, as a result of the bearish pressure that in recent years has been exercising the great distribution. Low prices that, according to this organization, seriously compromise the future of this crop in the autonomous community of Valencia, as evidenced by the fact that in a period of seven years their area of cultivation has been reduced by almost 30% .