Fresón de Palos, along with Sony Pictures, has made its new collaboration agreement with which they join forces to encourage sales of fruit science and promote the film Peter Rabbit, inspired by the well-known stories of the English publisher Beatrix Potter, that has just been released in cinemas. As indicated by Jaime Zaforas, Marketing Director of Fresón de Palos, "the affinity exists between the product and the famous fictional character that lives in an orchard between fruits and vegetables, have led to a directed collaboration, a level of communication, both to the public an adult as a child nationally and internationally. " The campaign encourages fruit consumption among children and adults. The advertising campaign is broadcast on television, internet, press and points of sale, among other media, focusing on a promotion that allows consumers to obtain fewer gifts. In addition to communicating the promotion in its traditional strawberry and blueberry packaging, the success obtained with the promotion of The Smurfs: the Hidden Village in 2017, Fresón de Palos has been launched exclusively in a new specific format for the occasion.