The Olive Orchard Interprofessional has recently presented, within the framework of the Expoliva 2017 fair, the new brand that represents it, ORIVA, which symbolizes all the work developed by the olive pomace oil sector, whose efforts have been aimed at promoting a product of the highest quality for the food sector, the hotel industry and consumers in general, supported by values ​​that revolve around its healthy properties, the profitability of its use and the sustainability of its production processes.