The Association of Fruit and Vegetable Producers of the Valle Venosta (VI.P) is planning for the coming years an important growth strategy, based on one of its main values, respect for the environment. The Val Venosta VI.P-Manzanas, through its line BIO Val Venosta - which has positioned it among the first producers of organic apple in Europe, and since the market is dynamic and with a strong demand for organic product, will increase its organic production area by 50%, from its current 500 hectares to around 800 in 2020. A significant increase that will help confirm its European leadership.