• Enomaq 2024 2025
    BASF Enervin

    • Posts

    Olive Oil from Spain is positioned as an international brand

    The brand promotion Interprofessional Spanish Olive Oil in Madrid is introduced its new international brand positioning, with a view to strengthening its leadership in the global market, the destination of more than 70% of the oil sector markets campaigns such as 2013-2014, in which more than 1.1 million tonnes were exported to over 160 countries.

    Spain drives innovation in the olive grove

    The olive oil sector, through the Interprofessional Spanish Olive Oil, promoted for years the momentum of the research on mechanization of UCO, which were preamble MECAOLIVAR project, for which the University has continued to benefit the support of the sector. The bulk of the funding is for ERDF (80%) through the Ministry of Economy and Competitiveness. The new devices born with the aim of reducing costs in basic tasks like data collection, application of pesticides and soil management. The traditional olive grove, the most important in our country, will be the main beneficiary of these developments.