The Interprofessional Beef Organization (PROVACUNO) faces a new stage in which it will prioritize as objectives internationalization and internal consumption, as it informed during its act of longing, celebrated last May 29th in Madrid. Thus, this Interprofessional Organization has launched an ambitious Internationalization Plan, which will be developed during the period 2017-2021, to promote Spanish beef in foreign markets. Likewise, work is being done to ensure that Spanish consumers adequately value domestic beef, according to the director of PROVACUNO, Javier López.