In the latest edition of Fruit Attraction, Nunhems®, the unit of horticultural seeds from Bayer has revealed its leadership strategy, based on the slogan "Imagine it, we make it happen", a working method with which the Nunhems® brand achieves seduce the consumer thanks to the involvement of all departments of the company with the common goal of working daily to find out what are the real needs of the food chain and determine the best way to meet them.