• Provacuno 2024
    Anecoop Kaki 2024

    • Posts

    The collective brand “Naranja de Valencia” successfully opens its way to the Spanish and European Distribution Lines

    During the 2016/2017 campaign, the brands ORANGE DE VALENCIA and MANDARINA DE VALENCIA, registered by the Regulatory Council IGP Cítricos Valencianos, have successfully paved the way in Spanish and European Distribution, through different Supermarket Chains. This positioning of its products in the line of sale has evidenced its good acceptance and the growing number of consumers seeking oranges and mandarins 100% Origen Valencia (Valencian Community) with superior qualities, and certified at all times with the IGP Cítricos Valencianos label .

    José E. Sanz: “our main threat is the arrival on the European market of citrus from other countries”

    José Enrique Sanz is the Manager of the Regulatory Council of the Protected Geographical Indication (IGP) "Valencian Citrus". A sector that, for years, is not going through its best moment. Unpredictable climatology must be added to the entry of third country productions into the markets of the European Union. Productions that have the community support, which is not only a commercial threat for the Spanish sector, but also health, since the demands on plant health are not the same. On this, and on the projection of the Valencian citrus we have talked with him.