Olive oil is a product whose global consumption is expanding, as evidenced with forecasts for the 2015/2016 campaign, aimed at more than 3 million tons, representing a growth of 6% with respect to the above, according to the International Olive Oil Council (IOOC). Increase reflected mainly in non-producing countries, which exceed 25% of the total compared with 11% representing 15 years ago. The International Fair of Olive Oil (wooe, its acronym in English), which will host IFEMA Madrid on 29th and 30th March 2017, will be the ideal place to promote this excellent news for the sector forum.