Zespri®, the world leader in kiwifruit marketing in New Zealand, has unveiled Spanish consumer vitality indices by different age segments, following the presentation of the results of the "I Study on Vitality in Spain". The purpose of this initiative has been to deepen the meaning of the concept of "vitality" and the mechanisms that support it, as well as to measure for the first time the index of vitality of the Spaniards and its relation with personal and social attitudes, as well as their habits of health and food.