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Innovation is key to maintaining Spanish leadership in Olive Oil and Table Olives
The Second International Forum on Olive Oil and Table Olive held on June 14 at the headquarters of the Cajasol Foundation in Seville, threw a very clear message: to remain world leaders in production and marketing, the national oil sector Olive and Table Olives should continue investing in innovation that also is key to know reach new markets and most importantly, differentiate to compete on quality and added value rather than price.