Representatives Calidad Pascual, IBM, Telefonica Open Future_, and startups agrotech, Cropti, Fruitbull and DelSuper debatiron the difficulties, strengths and challenges of digitization in this area. For startups that participated in the debate that the food industry is so regulated as financial must be an opportunity for farmers. The speakers noted that while the sector is modernized, is not digitized so inefficiencies between production and consumption occur.