The numeral is 2.54 billion tonnes, world cereal production in 2014. A record crop. Nine is, in billions, the number of people who have the planet in 2050, according to the UN. One challenge for world agriculture: sustainable way to feed the nine billion people. Feeding the planet better is the commitment that acquires Michelin to develop tires that use advanced technologies such as MICHELIN UltraFlex, limiting soil compaction and maximize crop yields.