Aurelio del Pino is President of the Association of Spanish Supermarket Chains (ACES). Felipe Medina responsible for Food Chain of the Spanish Association of Distributors, Supermarkets and Supermarkets (ASEDAS). Both have reflected, at the request of e-Comercio Agrario (ECA), on the situation of organized distribution as far as selling fruit and vegetables are concerned. And it has been and is a strategic ally for the sector, acting as a growth engine and transmission belt innovation.