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New brand identity for FRUIT LOGISTICA and ASIA FRUIT LOGISTICA
The leading trade shows for the global fresh produce business…
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Peru: Organic quinoa Puno and Junin Golden pineapple have their own brand
With the use of the collective trademark of the organic quinoa, "Aynok'a" more than 800 producers from seven organizations in the Puno region, who exported about 400 tons to Europe and the United States will benefit, while the use of the mark "Tibana" benefit the "Piñeros Pangoa Vraem Association", which involves more than 80 producers pangoa district, province of Satipo (Junin), which exported 120 tons mainly Chile and the United States. Both brands positioning allow the export of both products, according to the MINCETUR.