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Agua de Benassal increases its sales by 10% thanks to its packaging, redesigned by Smurfit Kappa
Smurfit Kappa's innovative ShelfSmart service has been successfully applied to the redesign of Agua de Benassal products, which has resulted in an increase in sales of up to 10%. The Spanish company of high-end bottled water has managed to improve the presence of its products at the point of sale, applying this advanced tool that allows developing the most appropriate packaging solution for each of them.