The German company Continental Commercial Specialty Tires has launched, at the beginning of 2018, its "Passion for the Earth" campaign, under which it will include all its activities for its return to the Agricultural sector, and which will have one of its key moments during the Fair International Agricultural Machinery (FIMA), which takes place in Zaragoza from 20th to 24th February. This campaign aims to highlight the efforts of Continental engineers to understand the needs of the farmer in their daily work to get the best out of the field.