• Provacuno 2024
    Anecoop Kaki 2024

    • Posts

    Fashion kicks off its national campaign by encouraging the consumption of watermelon all year

    Watermelon Fashion started last week the national production campaign in the Poniente de Almería, with excellent expectations of demand for the product. The brand aims to lead the change of paradigm of watermelon consumption only associated with summer, taking into account that the availability of Watermelon Fashion in the market is eight months a year.

    Fashion watermelons advance their campaign

    Since February 22nd, the first Fashion watermelons, coming from Senegal, are now available for consumption in the main markets. This campaign comes almost 15 days ahead of the 2017 and foresees an increase in production of between 2 and 3%.
    sandía

    Verd Camps Fruits, first European company certified in the calculation of water footprint and carbon in watermelon

    Verd Camp Fruits, associated with Grupo AGF since 2007, is the first European company to be certified in the calculation and verification of its water and carbon footprint for the cultivation of Fashion watermelon, being the first time a horticultural production company has evaluated sustainability and water and carbon efficiency in the cultivation of watermelon, in general, and Fashion watermelon, in particular.

    Fruit and fashion join by means of ‘Watermelon Fashion’ and Agatha Ruiz de la Prada

    Agatha Ruiz de la Prada and Watermelon Fahion have been involved in the establishment of the first, located at number 27 Calle Serrano, in the "summer event", in which fruit and fashion are joined by means of Watermelon Fashion', whose labeling has been renovated by the famous designer.

    Pro Event Calendar

    Introducing the new labeling Watermelon Fashion Store in Agatha Ruiz de la Prada Serrano

    The AGF Group will present on Wednesday, July 27th, from 19.00,…