![](https://ecomercioagrario.com/wp-content/uploads/2016/07/Melón-y-Sandía-495x378.jpg)
joint marketing strategy to boost the European market of melon and watermelon
Vegetable Seeds, the business unit of Bayer that markets the vegetable seeds brand Nunhems® has urged all links in the food chain to develop a joint marketing strategy to boost the European market and enhance nutrition and health characteristics of melon and watermelon as a valuable argument of sale of these fruits.
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AVA-ASAJA denounces that aid for Russian veto do not reach 40% of production costs
The Valencian Farmers Association (AVA-ASAJA) has reported that helps to minimize market disruptions resulting from the Russian veto on agricultural and food production in the European Union, do not cover, in most cases, 40% of production costs, according to a study by the technical services of this organization
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Watermelon Fashion encourages smaller to consume fruit daily
The AGF Group has been campaigning in various almerienses colleges and Grenadians to promote, through its flagship product, Watermelon Fashion, daily consumption of fruit among children, raising awareness to parents and students of the importance of intake of these food for a healthy diet.
![AVA-ASAJA](https://ecomercioagrario.com/wp-content/uploads/2016/06/Plantaciones-cítricos-495x400.jpg)
The European citrus sector requires the largest plant protection for their crops
The European citrus sector has demanded greater protection for Community plant plantations, before the debate opened by the European Commission on a possible relaxation of the conditions of pest control citrus fruits imported from third countries. This was expressed to those responsible for the EC in the course of the meeting of the Citrus Market Forecast, held on June 23th.
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China verifies protocol agreement for export plum and peach from Murcia
Carmen Teodora Morales, General Director of Agriculture, Fisheries and Aquaculture of the Ministry of Water, Agriculture and Environment (CAAMA) of Murcia, has met with a delegation of officials from the People's Republic of China who has visited the region to verify compliance of the agreement for the start of peach and plum exports to this country.
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The quality and sustainability, keys to the future for the sector of red fruits
Red Fruit Congress, held for the second year in Huelva, began its opening day on June 22th, with emphasis on nutritional values and many healthy properties of these products. Some differential values which, together with the commitment of the sector with quality aspects, diversification of production and environmental sustainability, as key to their future, must know how to move the consumer, who still does not know much about these Delicious Natural Medicines.
![](https://ecomercioagrario.com/wp-content/uploads/2016/06/Tomate-Monterosa-1-495x338.jpg)
Monterosa, a tomato ‘as before’
After a long research process of eight years, Semillas Fito has obtained a variety of tomato seed, Monterosa, getting back the traditional Mediterranean tomato taste, not only in summer but also in crops from December to June. Quite an achievement that has recently been recognized with the award for innovation in fruit and vegetables in the V edition of Prizes "To your health", organized by the newspaper La Razón.
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A Congress with emphasis on the internationalization of the sector of berries
The Second Congress of the Red Fruits which will be inaugurated on Wednesday, June 21st, at the Palace of Congresses of the Columbus House Huelva, will emphasize the clear export orientation and the internationalization of the sector onubense of berries. This sector, which integrates crops of strawberry, raspberry, blueberry and blackberry, is characterized by its dynamism and its innovative and always predisposed to the search for new markets. In that vein, the Second Congress of Red Fruit will pay particular attention to this issue with an international look to countries like United Kingdom, Chile and Italy.
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Fashion watermelon premieres ‘look’
Agatha Ruiz de la Prada has starred start of the first label of Fashion Watermelon, a product that opens new labeling emerged from the creativity of the famous designer and baptized with the leitmotif Heart of summer. The AGF Group has chosen the opening of the conference by Innovation Mercamadrid to present the new image of their Watermelon Fashion, part of the promotional campaign for this product: The sweetest. Watermelons brand, characterized by its color, its sweetness and texture Seedless, is now easily recognizable thanks to this new labeling by Agatha Ruiz de la Prada.
![aceite de oliva](https://ecomercioagrario.com/wp-content/uploads/2016/06/Aceite-y-ensalada-495x400.jpg)
Healthy Binomio: Fruits and Vegetables and Extra Virgin Olive Oil
Finca la Torre, greengrocers Gold Gourmet and 5 a day Association have developed a pioneering initiative to encourage the consumption of two staples of the Mediterranean diet, the Extra Virgin Olive Oil (EVOO) and Fruit and Vegetables. Thus, by the 'Water them with Health' campaign it aims to raise consumer awareness of the importance of introducing in daily meals combined intake of both foods, to multiply its healthy properties.