The Governing Council for Protected Geographical Indication (PGI) ‘Espárrago de Huétor Tájar’ has decided to go a step further in promoting its product, counting on the support of some of the most influential Spanish bloggers specialized in gastronomy who, from their respective online platforms, publish articles on this exquisite food, encouraging their followers to share their own experiences and gastronomic experiences.
In this promotional action, which has been developing in a fruitful way for three years, the Regulatory Council has counted on the collaboration bloggers, to whom it makes a presentation of its differentiated asparagus so that they can make their own elaborations and assess their culinary uses.
In addition to cooking, through the internet and social networks, bloggers comment on their vision of the asparagus with IGP Huétor Tájar and share their advice on ways of elaboration, pairings and presentations
From the website of the Regulatory Council and social networks, these gastronomic experiences are shared that invite you to enjoy and share a select product with great flavor.
In this campaign, all gastronomic experiences can be consulted in Blogs:
• ARECETAS, with its carpaccio of piquillo peppers, parmesan and green asparagus of Huétor Tájar;
• ASPARAGUS CLUB, with its asparagus dressing with almonds;
• TASTING THE STARS, with their warm salad of asparagus with cod vinaigrette and rice vinegar;
• COOKING WITH THE CHICKS, with their cake of puff pastry with spinach, bacon and cheese;
• Y A LA LUNA SE LE VE EL OMBLIGO, with its recipe of cod confit with fake pilpil of wheat and baked potatoes.
Other blogs that have collaborated are THE RECOMENDONA, THE BLUE SPOON, COOK WITH GUGA AND DY TASTE.
This promotional work is co-financed by the European Union, through the FEADER Funds, by the Regional Government of Andalusia, through the Ministry of Agriculture, Fisheries and Rural Development and by the Ministry of Agriculture, Fisheries, Food and Environment. All the promotional activity of the PGI can be followed through its website, where consumers, distributors and media will have the opportunity to know the characteristics of this asparagus with Protected Geographical Indication.
Source: Agro-alimentary cooperatives of Granada
