The apple and pear of Catalonia surpass the quotations of the past campaign, by the descent of production in Europe

The selling prices of the apple and pear are above the prices of last season, due to the productive decline experienced by pip fruit throughout Europe during the current season. Despite the optimistic figures and the correct valuation of the campaign, the Managing Director of Afrucat, Manel Simon, affirms that “we must not get distracted and trust, but we must maintain this fluidity of sales to eliminate camera stocks” .

According to Simon, “until now, companies have been correctly managing the fruit according to their commitments, but we have to foresee that if the summer fruit campaign goes ahead this slows the sales of pip.”

At the moment, Europe has stored 23% less apples than last season and 1% less than pear, while Catalonia also has 23% less apple in the cameras and 18% more pear

Work the internal market

The CEO of Afrucat adds that the sales situation this year has been used by several companies to reposition the fruit here on the shelves, where one out of every two apples is imported (France-Italy), as well as one of every two pears (Holland and Belgium).

In this line, Afrucat has wanted to contribute in the task of raising awareness of the population about “what’s ours” with a couple of videos designed to be distributed through the Internet and social networks. The videos emphasize the importance of assessing the origin and the need to read the labels to know what it is and where it is that we eat.