European Strawberry is promoted in Germany
The European campaign to promote the consumption of this fruit among consumers, “Mills Europe: Vive la Roja”, which has the support of the EU, the Ministry of Agriculture and Interfresa, has been officially launched in Germany during the celebration the Green Week. The promotion program has the support of familiar faces who act as prescribers in each of the countries where the campaign unfolds: Spain, France and Germany.
The European campaign “Europe Strawberries: Vive la Red” held its coming-out in Berlin during the course of the Grüne Woche (Green Week), a leading European events for the food and livestock industry.
The main objective of this campaign, financed by EU funds, the MAGRAMA and Interfresa and will be developed over a period of three years in Spain, France and Germany, it is to encourage the intake of strawberries produced in Europe among European consumers. Strawberries grown in the Old Continent have a high differential value over other producing areas, as Interfresa President Alberto Garrocho says, because “meet the highest standards of quality, sustainability and food security. The production is conducted under the strictest demands in relation to working conditions and environmental protection. ”
The presentation of the promotion program in Germany has been borne by the popular German chef, Lea Linster, famous for its famous restaurants, Michelin star enjoying, and for having participated in several television programs related to the world of cooking.
This ambassador will be in charge of promoting the strawberries through events and culinary activities increasing awareness of the benefits and applications of this fruit among consumers. “I love working with strawberries in the kitchen. Use fruit grown in Europe is an important guarantee which guarantees the freshness and preservation of all properties. The shorter transport fruit is fresher and higher your taste, “said the celebrated cook during the presentation.
Also during the event, consumers have come to stand strawberries in Europe were able to taste strawberry milkshakes, plus get delicious recipes prepared from strawberries.
Source: Interfresa
