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At this meeting, the two ministers have shown their support for farmers and ranchers by improving the functioning of the value chain of the agri-food sector.
The stand of Kubota in the last edition of the international fair of agricultural machinery, Agritechnica, has been full of novelties, among them stands out his new system Kubota Farm Solution, that facilitates to the farmers a complete integration of services and products to increase the productivity in the countryside. The firm also announced the new solutions for tractors and implements that allow greater precision, efficiency and comfort, the new self-guidance system for Kubota tractors and the new M7002 model.
The tire brand BKT has inaugurated in Agritechnica 2017 its new multi-subject campaign “A long way together” (“a long way together”), which gathers the witness of the previous campaign and transmits effectively the essence of the BKT brand in the different sectors of tire employment.
The new ActiveDrive 8, the latest version of the Maxxum Mulicontroller from Case IH, has been awarded the Machine of the Year award 2018, in the latest edition of the Agritechnica trade show. The jury, made up of journalists from the main European agricultural machinery magazines, highlighted the efficiency and cost savings that the new eight-speed transmission under load provides.
The agricultural machinery firm Massey Ferguson has taken advantage of its presence in Agritechnica 2017 to make known some of its new products. Thus, while its new portfolio is consolidating, each and every one of the machines that have been presented at the Massey Ferguson stand at Agritechnica are completely new, from tractors to harvesters, packers, forage and telescopic machinery.
It is not only about reducing emissions, the path of digitalization towards agriculture 4.0 (two steps beyond the “precision farming” and that the “Smart farming”) goes towards a more global approach, which seeks the reduction of the footprint of carbon.
Surprise will be the main objective of the Indian multinational BKT from its exhibitor B11 in the HALL 3 of Agritechnica, one of the most important international fairs in the world for the sector of agricultural mechanization. Thus, in this event, which takes place from November 12 to 18, 2017 in Hannover, in addition to the exclusive launch of the FL 637, new to the Flotation family, BKT will raise the curtain to show more extraordinary surprises that will be unveiled during the conference of press set for November 14.
In its continuous effort to improve user experience and safety, Valtra, the multinational brand of AGCO, has developed the revolutionary SmartGlass windshield, with a transparent display for agricultural tractors. An innovation that will be announced at Agritechnica 2017.
Trelleborg has announced the launch of its latest innovation in agricultural tires, the PneuTrac, a solution that combines the advantages of radial tires and chains, and that will be presented in the first edition of the next edition of the international fair on agricultural machinery, Agritechnica, which takes place from November 12th to 18th in Hanover (Germany).
Supermarkets Edeka, the main German distribution chain, has included in its promotional campaign for the month of July the flat peach. In this initiative, which is expected to double sales of this product, the Business Fruit Association of Catalonia (Afrucat) and the Department of Agriculture, Livestock and Fisheries (DARP) of the Catalan Autonomous Government collaborate.
In this year’s edition of the Fruit Logistics fair in Berlin, Citrosol’s Valencian company will showcase its sustainability, showing customers and professionals how their post-harvest solutions for citrus fruits and vegetables implement environmental improvements in factors such as water or air quality, among other elements. Through these proposals the life of the fruit is extended, providing food security to the consumers, and responding to the demands of the markets that demand more sustainable products and services.
The DEUTZ-FAHR firm has recently introduced in the German city of Dresden the new generation of tractors of the Series 6 and 7, with his new project DEUTZ-FAHR Arena, currently under construction in Lauingen and whose works will be completed by early 2017. This great event has provided the opportunity to more than 1.000 dealers and more than 110 journalists from 28 countries, to see live and on the field as the most innovative technology tractors ‘Made in Germany’ works.
Germany is the partner country of Fruit Logistica 2017, held from 8 to 10 February in Berlin. This was announced Secretary of State, Dr. Robert Kloos, executive director of the National Federation Erzeugerorganisationen Bundesvereinigung der Obst und Gemüse (BVEO), Dr. Christian Weseloh, and Section Chief Products & New Business of Messe Berlin, Gérald Lamusse in joint press conference in Berlin.
ICEX Spain Export and Investors has covered some 200 Spanish wineries to show the diversity of the sector in one of the specialized fairs in the world of wine, which was held from 13 to 15 March in the German city of Dusseldorf. Promotion agencies of autonomous communities of Andalusia (EXTENDA), Castilla-La Mancha (IPEX), Extremadura (AVANTE) and Galicia (IGAPE) have coordinated the participation of companies of the region within the Spanish official pavilion.
Spain keeps a strong increase in its wine exports to international markets, but now not only in terms of volume, where the increase is 8.4%, but also in value, an increase of nearly 100 million euros between January and November this year, to reach 2,409.9 million euros. n terms of value, are the wines with denomination of origin and other wines packaged the leading growth in 2015, while volume sales remain strong bulk wines, which increased particularly to France.
The European campaign to promote the consumption of this fruit among consumers, “Mills Europe: Vive la Roja”, which has the support of the EU, the Ministry of Agriculture and Interfresa, has been officially launched in Germany during the celebration the Green Week. The promotion program has the support of familiar faces who act as prescribers in each of the countries where the campaign unfolds: Spain, France and Germany.
