Canarian banana producers target Moroccan market

Representatives of ASPROCAN Banana Growers Organizations have visited Casablanca these days to learn firsthand about the opportunities available for banana exports from the Canary Islands to Morocco. In this trip, organized in collaboration with the Spanish Institute of Foreign Trade (ICEX), the Canarian delegation has held meetings with the main horticultural companies of distribution and maturation of Moroccan bananas and with interest in the introduction of the Canarian Plantain in the market of that country.

The representatives of the Canarian producers have had the opportunity to know firsthand the product offer of the Moroccan market, a market that has its own banana production, but in quantities that are not sufficient to supply its own demand.

Currently, Morocco imports about 20 million kilos of banana from different origins a year. A scenario to which ASPROCAN studies the feasibility of being able to contribute part of the volume that this country needs

To this end, the Foreign Trade Commission of the organization, supported by the technical team of its structure, seeks to promote the diversification of the sale of bananas from the Canary Islands outside the Spanish market to other European countries and North Africa, such as Morocco or Tunisia, as a way of balancing the national market. In this way, through the involvement and commitment of all Producer Organizations, ASPROCAN seeks to set up a simple but effective structure in the search for new markets, as well as strengthening the main market of the Canarian Plantain.

Source: ASPROCAN

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