Blue Whale Novablue apple arrives in China for the new season

The French company Blue Whale, which this year celebrates its 50th anniversary as a French exporter, returns to China this season with Novablue, a new variety of premium gala apple, and a series of promotional campaigns at the point of sale.

On Monday, the Shanghai wholesale market was the scenario chosen by Blue Whale and its Chinese importer ZeLun, with which it has been working for a decade, to celebrate the launch of the 2019/2020 season. Crowds of buyers came to the market to be the first to discover this new premium variety of the Gala apple, Novablue, for this new season. “Novablue is our new crop variety from France, which will gradually replace the striped Gala. It has a better color, is tastier, juicy and is exclusive to Blue Whale, ”said Marguerite Jeanson, Asia Trade Marketing Executive of Blue Whale.

Blue Whale, which until now was the only French apple supplier present in China with Zelun as an exclusive partner in Shanghai, also participated in the Wine & Dine Festival. The event, held from October 18 to 20 in Shanghai, was a good opportunity for visitors to try Novablue apples.