After several years of marketing in Spain, the organoleptic qualities of Ambrosia™ apples are already known, valued and appreciated by consumers for their sweet and low-acid taste.
The apples’ appearance are as unique as their flavour, with a complete and exceptional nutritional profile. This is why, the brand is now focusing its communication efforts on the versatility of its apples, emphasising how suitable they are for the whole family.
Ambrosia ™ is an apple for the whole family with divine properties. Its flavour delights kids and grown-ups alike. For all these reasons, Ambrosia ™ apples are a must for all shopping carts as part of a varied, balanced and Mediterranean diet.
Through its communication campaign, the brand wishes to strengthen its position in the club apple market and work on brand recognition. In this sense, Ambrosia ™ will focus for the second consecutive year on the television channel, with a prime-time spot and sponsorships of the most popular programmes.
The brand will also be publishing tasty recipes on its digital channels, offering consumers different ways to consume and enjoy the great nutritional qualities of Ambrosia ™ apples.
In addition to appealing to the healthy lifestyle of its target audience with healthy and homemade recipes, the brand will continue to reward its most loyal customers with raffles for incredible prizes: a blender, an Ipad and an Amazon e-check worth €100.
Meanwhile, Ambrosia™ will continue to support wholesalers and retailers with promotions in markets throughout its campaign.
In short, Ambrosia ™ will embark on a campaign full of actions for both the end consumer and the wholesaler and retailer in order to increase consumption and recognition in the Spanish market.