The Olive Oils plane flies to 37 cities in 17 countries
The Interprofessional of Spanish Olive Oil, through its olive oil promotion brand of Spain, and the European Union, have presented today, in terminal 4 of the Adolfo Suarez Madrid-Barajas airport, a new promotional action framed within the Olive Oil World Tour campaign.
The event was attended by the Minister of Agriculture, Fisheries and Food, Luis Planas; the president of the Interprofessional of Spanish Olive Oil, Pedro Barato, and the president of Iberia, Luis Gallego. Authorities and media have had the opportunity to see for the first time the A319 of Iberia, registration EC-MFP, vinyled with the image of olive oils. This airplane model performs the short and medium-haul routes of the airline; It flies to 37 airports in 17 countries and will leave more than one million impacts in six months.
The president of the Interprofessional of Spanish Olive Oil, Pedro Barato, stressed the success of betting on travelers as the goal of this campaign: “Only in 2017, more than 66 million tourists came to our country by plane. And throughout the continent we are talking about more than 1,000 million passengers on the plane. These actions have enormous potential to reach our target audience. ”
A sensory experience of 360º around olive oils Tourists from all over the world can live a complete experience around olive oils. To move them for a moment to the heart of the Mediterranean diet, a multichannel campaign has been developed that makes olive oils available to travelers.
Those in transit will receive an invitation on their mobile phone to immerse themselves in the culture of olive oil in the Olive Oil Lounge, unique spaces that will be installed in key points of maximum concentration, such as airports, train stations and ports, where these consumers They are more receptive to embrace new products and enjoy them in their leisure time. They will also have the opportunity to taste the exquisite taste of liquid gold in the express tasting of the product adapted to the rhythm of the boarding areas and admire the best oils in the world in the oil libraries, without forgetting the children’s area with wifi access and the chill area. out, where you can relax enjoying videos of the campaign and musical playlist.
A sensory trip that the traveler can enjoy before embarking and which will continue when the user gets on the airplane with messages from the campaign and can enjoy advice and recipes about olive oils in the main information supports published by the leading airlines of the region. European continent, as ‘Ronda Iberia’.
In short, an ambitious campaign in the main channels with which the target audience of the same interacts: people over 25 years old, urban, with medium-high incomes that they like to discover and experience, and to spread the message of that through food and olive oils a better and more flavorful world is achieved.
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