Granada La Palma shows in FRUIT LOGÍSTICA its new varieties and innovation in packaging

Granada La Palma, a leading cooperative company in cherry tomatoes and specialties, has brought to Fruit Logistica the “authentic flavor” of its new varieties and innovation in packaging. During the three days that the great fair of the horticultural sector has lasted, Granada La Palma has once again had a notorious presence, through its stand of 128 square meters, located in Pavilion 18 of Messe Berlin.

This cooperative, formed by more than 650 farmers and reaching 75,000 tons of production, continues to consolidate its powerful customer network in the international market, thanks to a business model focused on innovation and differentiation and sustained by its commitment to social and sustainable agriculture.

In this edition of Fruit Logistica, which has celebrated its 45th anniversary, Granada-La Palma has shared with a representation of its farmers, who have moved to the German fair, and with their customers, their experience, their essence and the result of their concern to offer the best to their consumers. Fruitful commercial relationships have been carried out, making them participants in their innovations in products and packaging, as well as knowing the horticultural activity in other countries.

Of its new products, “Essentia” (Semillas Fitó), a strawberry cherry tomato with heart shape, firm and crunchy fruit, has been specially valued. An authentic explosion of flavor, full of nuances and fresh aromas

Another of the jewels of his portfolio presented in Berlin has been the tomato “Adora” (HM Clause). Natural and powerful flavor distinguish this marmande chocolate tomato, fleshy, with a color and shape that surprise at first sight and whose tasting satisfies the most demanding palates. A tomato with personality. Both specialties were praised by professionals and international specialized press in this event.

Good work, experience and tradition come together in the launch of these two new references, whose success is based on cooperation between seed companies and experimentation in their R & D facilities. They are unique, innovative, healthy and healthy products that arise from the research and testing of more than 500 varieties, evaluated in all their agronomic, organoleptic and commercial aspects to make the best selection of these.

Packaging designed for the final consumer

Making life easier for the consumer is one of the main premises of Granada La Palma. In this line, the new packaging solutions are aimed at consumption at any time of the day, with all the guarantees. For this reason, each campaign launches a selection of its best products onto the market with new packages that perfectly identify this cooperative.

Packed cardboard creatures wrap the containers with thermosealing, in different sizes and formats. Their designs guide the consumer towards the healthy consumption, organoleptic and nutritional qualities of tomatoes and mini-veggies

In short, a modern and innovative packaging that adds and converts the products of Granada La Palma in an authentic taste and culinary experience.

“The products of La Palma offer the experience of tasting, feeling, living and contributing to the quality of life of thousands of people who choose us at their table. It is an exciting responsibility that we provide with entrepreneurship, thanks to the efforts of all the farmers and workers of the Cooperative “, stressed the president of La Palma, Pedro Ruiz, in his balance sheet of this fair.

Source: Granada La Palma

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